What does the phrase 'learn by heart' bring to your mind? Probably, it takes you back to school days when you had to memorize a paragraph or a poem or a table. At Dancing Lighthouse, we work to give 'learn by heart' a completely new meaning. Primarily through workshops and training sessions, we strive to put more 'heart' in the learning. So that 'learning by heart' brings out the curious kid in us who learns playfully and then remembers it for life.
Upcoming Workshop
The Art of Turning Customers into Brand Ambassadors
One-day Workshop on Crafting Amazing Customer Experiences
01 August 2015, Mumbai
Who Should Attend?
While anybody who wants to deliver better customer experience would benefit from this workshop, it is ideal for owners and senior management professionals of businesses that depend largely on customers visiting their premises (like retail outlets, showrooms, department stores, dealerships, restaurants & eateries, salons, spas, health clubs, cafés, travel agencies, etc.). The size of the business doesn’t really matter.
About the Workshop
The decision by customers or prospects to explore, buy or walk away almost entirely depends on the experience that they have with your brand. When you manage to delight a customer, you have not only made a sale (though in some cases you don’t make a sale) but you have also created a brand ambassador: a new friend for your brand who in all likelihood will keep coming back and spread the good word about your product/service.
By chalking out the entire customer journey through all touchpoints, your brand’s customer experience can be scientifically designed to deliver delight across the journey. This workshop will introduce the principles of Customer Experience Management (CEM or CXM). The workshop will enable participants to take a fresh look at their business from the customers’ point of view, to trace out entire customer journeys (particularly the one for their business) and to come up with recommendations for making the customer journey delightful. By the end of the workshop, participants should be able take the first steps towards turning customers into their brand ambassadors.
Lead TrainerMr. Abhijit Gupta is a Customer Experience specialist who has designed customer journey maps for some of the leading brands, and is among the country’s few trainers in this domain. Having spent a large part of his career in advertising agencies like Ogilvy One, JWT, Solutions & FCB Ulka, he has observed and charted numerous brand journeys from close quarters. He strongly believes that in today’s age, ‘Experience’ is the brand, and hence focuses his efforts on bringing the practice of Customer Experience Management closer to businesses. He is also a visiting professor at the Mumbai University, demystifying Marketing principles for students of Postgraduate Business Management Programme. In his training sessions, lectures and consulting assignments, Mr. Gupta draws from his rich experience of over two decades spanning sectors like Training, Telecom & Retail, besides Advertising.
For more details and registration, send us an email at lighthousematters@gmail.com with ‘CX Workshop’ in the Subject Line.
Concluded
Marketing through Storytelling
One-day Workshop
23 May 2015, Mumbai
To see more pictures and to stay updated about our activities, connect with us on Facebook and Twitter. You can write to us at lighthousematters@gmail.com. To receive email notifications about our upcoming sessions, send us an email with 'Keep me informed' in the Subject line. If you'd like us to conduct a workshop in your organization/institute, send us an email with 'Train for us' in the Subject line.
